Home energy costs are becoming a major conversation
Discover · Create · Publish · Manage
Everything your brand posts, from first idea to last reply
SparkSocial learns how your brand talks, finds what is worth saying, writes the posts and video, fills your calendar, publishes to your connected accounts and drafts the replies that come back. You approve each step — it does the legwork.
No credit card required.
Built for businesses that need to stay relevant every week
- Your logo
- Your logo
- Your logo
- Your logo
- Your logo
Placeholder marks — replace with customer logos once they're agreed.
The real workload
Running a brand's social media is six jobs, not one
Deciding what to say. Making it. Getting it out on time. Answering what comes back. Knowing whether any of it worked. Most teams are doing all of it at once, under time pressure, in six different tabs.
Without SparkSocial
- Trend overloadSix tabs open, nothing decided
- No way to filterIs this even about us?
- GuessworkPick something and hope
- Blank calendarMonday arrives with nothing queued
- Posting goes quietThree weeks on, two posts out
With SparkSocial
- DiscoverConversations pulled from eight sources
- UnderstandScored for momentum and brand fit
- CreateA draft built from the trend, in your voice
- PlanPlaced on a calendar you can see
- PublishOut to your connected accounts
Before anything else
It learns your brand first
Give SparkSocial your website and answer a few questions. It reads what you sell, who you sell to and how you talk, and keeps that as the brief behind every draft it writes.
- Reads your site and plays back what it understood, for you to correct
- Your voice, your offer, your call to action — used word for word
- Banned phrases and required disclaimers that drafts have to respect
- A separate brand brain per client, never mixed together
How it works
One workspace for the whole job
Five stages, from understanding your brand to managing the accounts you publish from. You can stop, edit or override at any one of them.
We watch the places your market actually talks
SparkSocial pulls signals from the sources businesses already scan by hand — and keeps watching them so you don't have to.
- Eight supported sources, checked continuously
- Filtered to your topics and keywords, not a global top-ten
- Every signal keeps a link back to where it came from
- X
- YouTube
- TikTok
- Google Trends
- Hacker News
- Product Hunt
Then we work out which ones are yours
A trend that's huge everywhere can be worth nothing to you. SparkSocial scores each signal against your brand before it ever reaches your calendar.
- Momentum — is this growing, flat, or already over?
- Brand relevance — does it touch what you actually sell?
- Audience fit — are the people discussing it your people?
- Context — what's the conversation actually about?
Every score comes with the reasoning behind it, so you can disagree with it.
A draft that starts from the trend, not from nothing
SparkSocial writes a first version shaped for the platform you're posting to, using your brand's voice, claims and restrictions.
- Formats for the platform — a LinkedIn post isn't an X post
- Carousels, short scripts and captions as well as text
- Your banned phrases and required disclaimers are applied
- Nothing is published from here — drafts wait for you
See the month, not a list of tasks
Approved content lands on a calendar you can rearrange. Campaigns group it around a goal so a week of posts adds up to something.
- Plan by week or month across every connected account
- Gaps are visible before they become quiet weeks
- Move a post and the schedule updates with it
One workspace for the accounts you post from
Connect your accounts once. Publish, track what went out, and keep every brand's material separate if you run more than one.
- Connect and manage supported accounts in one place
- Separate workspaces per brand or client
- Roles and approvals, so the right person signs off
Which platforms you can connect depends on each platform's own approval process — we'll always tell you what's live on your plan rather than implying more.
Trend intelligence
Don't chase every trend. Find the ones that are yours.
Plenty of tools will show you what's trending. The useful question is the next one: does this have anything to do with my business?
AI is changing how small businesses handle customer support
Your audience is discussing support costs and response times — the exact problem your service is positioned against. Two competitors have posted on it already this week.
"Same-day quotes" searches up in your region
Buyers comparing subscription vs one-off pricing
Unrelated viral format
Filtered out — big everywhere, nothing to do with your audience.
Your material
A library that knows what it has
Photos, clips, logos and documents in one place — tagged by what they are, so a post can ask for “a shot of the work” and get one. It also tracks what you are missing.
Rights are tracked, not assumed
Every asset carries whether you have permission to use it, and anything unresolved stays out of a published post.
Rights pending → excluded from publishing
The same photo twice is a tell
A cooldown stops an asset being reused too soon, which is the fastest way an account starts looking automated.
Recently used → held back
Gaps become a shot list
When a format needs material you do not have, SparkSocial says so — and can turn it into something you can actually film.
Missing → capture brief
The capture loop
When it needs footage, it asks — on WhatsApp
Most small businesses have no media team and no time. So instead of waiting for a shoot, SparkSocial sends a short shot list to your phone. You film it in a few minutes, send it back, and it does the editing.
- A brief written for a phone camera, not a film crew
- Send clips straight back in the same chat
- Cut, captioned and branded for you
- If a clip will not work, it says so and asks again
Sending on a real WhatsApp number depends on business verification with Meta.
Try it
From a trend to a finished draft in a few seconds
Press the button. This is a demonstration of the flow, not a live model.
Small businesses are adopting AI customer support
Your generated draft will appear here.
Campaigns
Tie the content to what the business actually wants
A campaign gives a run of posts a goal, a window and a set of channels — so you can tell afterwards whether it did anything.
- Set the objective and the channels once
- SparkSocial plans a mix across the window
- Trends that fit the campaign surface against it
Comments and DMs
Publishing is half of it. Replying is the other half.
SparkSocial reads what comes back, sorts it, and drafts replies in your voice. The ones worth money get flagged rather than buried.
- Sorted by what it is — a question, a complaint, a buying signal
- Replies drafted for you to approve, never sent blind
- Anything sensitive escalates to a person instead of being answered
- A genuine enquiry becomes a lead you can follow up
You choose how far it goes — from watching only, up to drafting every reply.
Analytics that change something
What worked feeds back into what gets made
Most tools show you a chart and stop. SparkSocial takes the result and adjusts the mix it plans next month — and tells you what it changed.
- 01
Publish
Posts go out with what they were about and why they were chosen.
- 02
Measure
Reach, engagement and click-throughs come back per post and per campaign.
- 03
Reweight
Formats that earned attention get more of next month’s slots.
- 04
Explain
It says what it shifted and on what evidence — and you can freeze it.
Learning can be switched off entirely if you would rather the mix stayed where you put it.
Why SparkSocial
Same week's work, without the tab-hopping
The usual way
- Search around manually
- Open six sites and a spreadsheet
- Guess what's relevant
- Think of an idea
- Write it from scratch
- Schedule somewhere else
With SparkSocial
- Discover
- Analyse
- Create
- Plan
- Publish
One workspace, one record of what you decided and why.
Pricing
Plans for a brand, a growing team, or an agency
Prices below are placeholders and are here to show the plan structure — replace them before launch.
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Starter
For an individual or a single small business
[PRICE]/month
- One brand workspace
- Trend discovery across supported sources
- AI drafts with review before publishing
- Content calendar
- Connect supported social accounts
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Most complete for a growing team
Growth
For brands posting consistently across channels
[PRICE]/month
- Everything in Starter
- Campaigns tied to business goals
- Team roles and approval steps
- Higher content and publishing limits
- Brand voice and guardrail controls
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Agency
For teams running several brands at once
[PRICE]/month
- Everything in Growth
- Multiple client workspaces, kept separate
- Per-client roles and permissions
- Cross-client overview
- Priority support
Plan contents shown are indicative. Confirm limits and inclusions before publishing this page.
Customer stories
Coming soon
We'd rather leave this empty than fill it with words nobody said. Real stories go here as soon as we have them.
- [ CUSTOMER STORY ]
Quote, name, role and company.
- [ CUSTOMER STORY ]
Quote, name, role and company.
- [ CUSTOMER STORY ]
Quote, name, role and company.
FAQ
Questions worth asking first
A workspace that connects social trend discovery to content. It finds conversations relevant to your brand, helps you turn them into drafts, and lets you plan, schedule and publish to the accounts you've connected.
It watches supported public sources — X, Reddit, YouTube, TikTok, Google Trends, Hacker News, Product Hunt and Pinterest — and filters what it finds against the topics and keywords you've set, rather than showing a single global trending list.
SparkSocial supports connecting and publishing to major platforms including LinkedIn, Instagram, X, Facebook, Threads, TikTok, YouTube, Pinterest and Reddit. Availability depends on each platform's own approval process and on your plan — the app shows you exactly what is live on your account rather than implying more.
Yes. It drafts content from a trend, shaped for the platform you're posting to and using your brand's voice settings. Drafts are a starting point — you review and edit before anything goes out.
Not unless you set it up that way. Publishing is governed by approval settings you control, and you can require a person to sign off on every post. The default is that drafts wait for review.
Always. Every draft is editable, regenerable, or discardable. You can also set banned phrases and required disclaimers that drafts have to respect.
Yes. Each brand gets its own workspace with its own voice, assets and connected accounts, kept separate from the others in the same account.
Yes. A campaign has a goal, a window and a set of channels, and SparkSocial plans a mix of content across it so a run of posts adds up to something measurable.
You can start for free without a credit card. Trial length and plan limits are being finalised — check the pricing section for current details.
It's built with agencies in mind: separate workspaces per client, per-client roles and permissions, and an overview across every brand you run.
Give your brand one place to be good at this
Know what to say, make it properly, publish it on time, and answer what comes back — without it taking your whole week.
No credit card required.